BT OPTIONS: WHO ARE WE?

BT Options is the pioneering magazine publisher in Sri Lanka, with its flagship publication Explore Sri Lanka celebrating 21 years in 2008. Today, our business has evolved and grown beyond publishing into communications, investment, entertainment, retail and dealerships.

RETAIL - BT STORE
We own and operate the flagship retail brand name - BT STORE.

Situated in a prime location in Colombo, BT Store is dedicated to elevating a trendsetter's lifestyle by providing access to the latest in Information Technology, with products ranging from iPods, Apple computers, buzz-word books, contemporary music CDs, inspirational posters, and iconic movies.

BT OPTIONS, APPLE COMPUTERS AND BT STORE

We have very successfully entered into the IT market with superior Apple computer products with our 15 years of end-user experience of the product. The company was a pioneer in the introduction of Apple Macintosh computers to Sri Lanka in 1987. We are an Authorised Reseller for Apple products in Sri Lanka and the Service Provider in the GOLD category. We employ over 10 of the top 100 ‘Apple Product Professionals’ in the Asia / Australia region (as per 2006 listing).

After becoming an Authorised Reseller for Apple computers five years ago, BT Options has invested tremendously in building the Apple brand in Sri Lanka. We have spent considerably in advertising and invested in consumer education and awareness by participating in lifestyle trade fairs and other opportunities where prospective consumers could experience Apple products first hand. BT Store enhances the retail experience.

ADVERTISING & PROMOTIONS:

As a registered advertising agency we undertake to create and publish advertisements in the newspapers, magazines, journals, newsletters etc.


COMMUNICATIONS:

We also have the capacity to function as a fully integrated communications agency. We employ client servicing, creative (both art and copy), photography and production experts, and also work with the best in the industry, enabling us to offer tailor-made communication solutions to our clients. One of our sister-concerns - EMPHASIS - is the leading PR & Event Management Company in the country. Our solutions have become the natural choice of corporate clients such as Sri Lanka Telecom, the Central Bank of Sri Lanka and Sri Lanka Insurance to name a few. Today, we are renowned for producing world-class magazines, coffee table books, corporate communications material, and point-of-sale material of superior quality.

 

PUBLISHING:

BT Options is the publisher of three industry-leading monthly magazines.

Explore Sri Lanka - Leisure Magazine caters to local and foreign travellers, and those looking to indulge in shopping, entertainment, and dining out. Distributed through a large subscriber base, EXPLORE SRI LANKA is also found at the Bandaranaike International Airport, major hotels, and resorts islandwide, onboard the national airline and lifestyle outlets. It is also mailed to resident expatriates and to Sri Lankan missions overseas.

Business Today - The Premier Business Magazine of the Corporate World caters to the business community from CEO level to the marketing student. As a valuable source of knowledge, BUSINESS TODAY features articles and case studies from Harvard Business Review and New York Times Syndicate; regular features such as ‘Winning’ by Jack & Suzy Welch, Global Business Perspectives, Opec and FTSE Data are some of the popular features among the business community. We also present key influencers in the local business community in an interview style that has become the trademark of BUSINESS TODAY.

BUSINESS TODAY is also synonymous with "Business Today Top 10 Awards" presented to the 10 most outstanding companies at an annual ceremony held under the patronage of the President of Sri Lanka.

BUSINESS TODAY is also associated with Global Brand Forum, AdFest Asia and also a patron of the International Advertising Association, having sponsored the Chillies, Brand Mantra, Creative Mantra and a host of other functions and events.

Target - The Magazine of Progressive Sri Lankans reflects the positive efforts of the Government of Sri Lanka and other Public and Private Sector Institutions, affording an opportunity for publicity for their views and strategies dedicated to the development of the country. By bringing out the positive factors, we aim to project our nation as a forward-thinking, resilient economy that is on the right track towards development, even in the midst of natural and man-made disasters. As such, the magazine is essential reading for anyone who is interested in the future of the country.

TARGET reaches the corporate elite, government and private sector decision makers, politicians, diplomats, opinion leaders, marketers and entrepreneurs.



PRE-PRESS PRODUCTIONS

We produce Magazines, Periodicals and Newsletters for other corporate clients including Sri Lanka Telecom, South Asia Gateway Terminal, Eagle Insurance Company Ltd, Brandix Lanka, Sri Lanka Institute of Architects and the Institute of Chartered Accountants of Sri Lanka. We also produce prestigious souvenir publications and coffee table books.

WEB DEVELOPMENT & HOSTING
  • We design and develop websites and host them in-house. Our clients include local celebrities and personalities, charity organisations (pro bono) and Government entities.

PALM SMARTPHONES:

We are the Authorised Reseller for Palm Smartphones in Sri Lanka. In today’s Wi-Fi world, Palm Smartphones are the hand-held market leaders in areas such as mobile business, health care, education and government and will continue to extend that lead by delivering compelling business and enterprise mobile information-management solutions, business-focused hardware and software products, robust service and support and innovative market-leading alliances with developers and solutions providers. BT Options is playing a vital role in introducing this cutting-edge technology for the benefit of both professionals and the corporate sector.

For nearly over five years, BT Options has been building awareness and creating a market for Palm Smartphones.

Today We Are:

  • The undisputed leader in hand-held sales in the country,
  • Offering tailor-made solutions to large organisations including Sales Force
    Automation, and
  • Enjoying a happy and loyal customer base.
Our Strengths

  • TECHNOLOGY
    The Company has the equipment, technology, and trained personnel for providing comprehensive after-sales service and support for two well-known brands – Apple and Palm. In addition we also offer complete in-house pre-press productions of full colour magazines. Pre-press production is done in a total Apple environment ensuring universal compatibility. The in-house production unit is equipped with 40 high-end Macs.
  • RESOURCES
    Our Editorial Department employs a full-time, efficient staff, with experience and knowledge in editorial, magazine design, and related matters. We also employ, as consultants for particular projects, a team of media professionals, authors, and contemporary writers as a regular support network.

    Our Sales Team comprises enthusiastic, results-oriented executives who are responsible for nearly 350 corporate and private accounts. Team members’ initiatives in print media, trendsetting, and in public relations skills have expanded our magazines’ client base and it is an indication of effective and successful advertisement sales strategy.
MINDHEAD-GAME ZONE is Sri Lanka's pioneering local area network (LAN) based gaming café. With the first café in Galle Road, Dehiwela and the second at BT Store on Duplication Road, we provide the Wi-Fi generation with online gaming facilities.